Household consumption patterns
See how products are actually used at home, not just how they are purchased.
For food brands & retailers
Real-time consumer insights for food brands and retailers.
Understand how products are actually used at home — and turn that data into smarter inventory, marketing and sustainability decisions.
The problem
Still making decisions without real consumption data?
Retail and brand decisions are based on sales data, not actual household usage. This leads to overstock, wasted products, and missed opportunities.
PantryLab connects shopping, cooking, and consumption data to give you real-time insights from the kitchen to the supply chain.
Insight Platform
Real-time analytics on
Food waste behavior
Identify which products are frequently wasted, forgotten, or underused.
Product usage trends
Track how, when, and in what context products are consumed.
Seasonal demand shifts
Detect changing consumption patterns across seasons, events, and lifestyle cycles.
Data Partnerships
Connect PantryLab insights to
Retail inventory systems
Link consumption data with stock levels to align supply with real household demand.
Brand marketing platforms
Use real usage and consumption insights to power more relevant campaigns and promotions.
Supply chain tools
Feed consumption-driven insights into planning and logistics systems.
Who it's for
Built for the teams closest to the shelf.
Category & merchandising teams
See which products actually get used versus left to expire, and plan assortment around real demand.
Brand marketing teams
Target campaigns and promotions around real cooking occasions and consumption moments, not assumptions.
Sustainability & ESG teams
Quantify household food waste touching your products, and track the impact of interventions over time.
Questions
Consumer Insights FAQ
Where does the consumption data come from?
From the PantryLab app itself — pantry inventory, recipe matching and shopping list activity from real households, anonymized and aggregated before it's shared with partners.
Can insights be scoped to a category or region?
Yes — data partnerships are scoped to what's relevant to you, whether that's a product category, a region, or a specific retail chain's assortment.
How is this different from retail scanner data?
Scanner data shows what left the shelf. PantryLab shows what happened after that — what got cooked, what got wasted, and what's still sitting in the cupboard.
Is household data anonymized?
Yes. Partners receive aggregated, anonymized consumption patterns — never individual household or personal data.
Contact us
Start your partnership with PantryLab.
Tell us about your brand or retail business and what you'd like to learn from real household consumption data.